Helps Reach A Relevant Audience
Influencer marketing is a type of social media marketing which utilizes social media, such as YouTube, Instagram, Twitter, and TikTok. Influencers have built their own communities specializing in a particular genre and had a large fan base in those genres. Not only in Japan, but also in the U.S., Europe, and Southeast Asia, we have our network that allows us to implement the project globally.

High Revisiting Rate
Compared to the customers acquired from reviews, new customers gained through digital advertisement have a much lower revisit rate to the service. Sometimes, customers acquired through advertisement have nearly half the revisit rate than those who gained through someone’s word of mouth. Influencers oftentimes describe and review products/services on their social media platforms. Because of that, content created by influencers is similar to the user's review; hence, the audience will be motivated to use the service better than online ads.

Const Efficiency
Among influencers, advertisement becomes more effective when using YouTubers compared to other social media. When introducing the app for instance, the cost of acquisition through paid promotion video is around $0.70 on average. Also, it is said that 3-5 percent of viewers will start using the service or purchase the products. It is highly difficult to create this kind of word-of-mouth advertisement through regular advertising. However, by using influencers, it is possible to create cost effective advertising for overseas audiences.